social media portfolio

I've more than 9 years experience working in digital marketing, overseeing digital content and engagement in local government. A lot has changed during that time; when I first started my career in digital marketing there were only a handful of brands making the most of social media.

I've been Digital Content & Engagement Officer with Calderdale Council since 2015, managing the Council's socials (Twitter, Facebook, LinkedIn, YouTube and Insta), and overseeing digital marketing including email marketing, online advertising, webcasting, social media and video production.

My innovative approach to local gov comms won me 'Rising Star' at the MJ Awards in 2021 for my work during the COVID pandemic, keeping residents up to date and engaged with local information through video updates from local public health experts, as well as bi-weekly 'LIVE Q&As' on social media, where residents could ask questions and have their concerns addressed. Read more.

I have a genuine passion for creating meaningful, emotive, relatable content, telling the stories of real people.